In 2001 Nike came up with the idea for Nikeid a store whiche lets you customize shoes, equipment and apparel and order it off of Nike.com.
Nike also has had many succesful and award winning advertisements including an Emmy Award Winning Commerical Called the Morning After which shows what a morning jog would be like if all the predictions about Y2K came true (Morning After). The second commercial is titled Courage, it was shown during this summer's Beijing Olympics. This commercial shows many of the famous athletes who Nike have sponsored since the foundation of the company in 1964.
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