Saturday, March 14, 2009

Nike Technology

Nike shoes are made from a combination of carbon rubber and vinyl materials. The shoe making process begins when dye machines stamp the vinyl and carbon rubber with dye in the shapes of the various parts of different shoes. These shapes are then cut out. After this process the various parts of the shoe are stiched together. The insole is then added to the upper part of the shoe and finally the top and bottom of the shoe are stitched together. Nike first began producing their own shoes in 1971. Nike's designs for their shoes and other apparel are created in America but the actual job of making the merchandise is contracted out to factories in Asia because of the cheaper labor available there (Running Shoe). Nike has also started using a new super light material called flywire to make running spikes and basketball shoes (Jordan Craig).

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